Marketing Automation Executive

Brand:
Money 20 20
Job function:
Marketing
Job type:
Perm Full Time
Location:
UK
Salary:
£ 0 - 0
Job ref:
SS-224-1
Close date:
28 May 2018
The Marketing Automation role is essential to keeping the brand close to the market and its many audiences. The FinTech, payments and financial services ecosystem is complex, with many players, and this role will be key to delivering targeted, relevant and timely marketing communications to our audiences, ultimately driving successful growth for the brand.

About the role
We're looking for a Marketing Automation Manager to join our team in Paddington. As part of our Marketing function, your key responsibilities will include:

  • To assist with creation, planning and delivery of automated email marketing campaigns, and to optimise customer engagement and lead conversion
  • This role requires the ability to work across all aspects of execution and planning, including data segmentation, campaign setup, email updates, form building and landing page creation, ensuring the campaign creates a consistent and engaging customer journey
  • To own this customer journey and proactively identify and implement opportunities where automation can improve engagement and conversion either through email or other digital channels
  • To ensure that all campaigns are delivered to the maximum relevant audience through comprehensive data selection and segmentation
  • To identify innovative ways to segment audiences and challenge assumptions on best approach to all parts of the customer journey
  • To uphold standards in campaign quality
  • To test and proactively suggest ways in which we can optimise performance
  • To champion automation across the business and help drive adoption and influence decisions
 
Your experience
 
  • Experience of working to tight deadlines
  • Experience of delivering email campaigns, ideally automation programmes
  • Experience with a marketing automation system, ideally Marketo
  • Experience segmenting audiences based on demographics and behaviour
  • Experience analysing and understanding activities and impact on lead generation and the customer journey
  • Data management experience – advanced Excel knowledge would be beneficial
  • Salesforce experience and understanding of CRM database structures
  • HTML and CSS knowledge, both web and email standards would be beneficial
  • Basic understanding of web technologies – e.g. JavaScript, APIs
  • Experience of working with others in a matrix team structure to deliver best results
  
We’re Money 20/20.
Money20/20 creates destination events where the most innovative people in payments, FinTech and the broader financial services industry connect. Famed for their high-impact networking, the Las Vegas (October) and Copenhagen (June) editions are widely considered unmissable by the industry they serve. Money20/20 will debut launch its APAC edition in Singapore in March 2018 and is expanding to Hangzhou, China in November 2018.  Money20/20 is the space where the industry’s smartest visionaries and innovators come together to create the future of money. Money20/20 is an Ascential event. 

What we offer    
 
We offer our employees a great package of perks, including:
  • 25 days of holiday per year – with the option to buy or sell between 1-5 days
  • Great learning and development opportunities
  • Bonus, Pension, Private Medical and Dental Insurance plans
  • Life Assurance; Income Protection and Critical Illness covers
  • Option to opt into the Ascential Shares Scheme
  • Volunteering opportunities
 
In addition, we offer flexible benefit packages that include Childcare Vouchers; Cycle to Work; Retail Vouchers; Gourmet Card; Gym Flex; Gadget Insurance, Health Assessments and Will Writing.
 
We also place great importance on health, lifestyle and wellbeing consistently, in which you will have the options to fuel up on free fruit, attend yoga sessions, join our running club, or perhaps taking up on a lunchtime massages.
 
More information provided on:
https://careers.ascential.com/our-benefits
 
About Ascential
 
Money 20/20 is a part of the Ascential group.
 
Each of our products and brands has its own unique heritage and voice, but all align to one common goal: to enable an eco-system that better informs and connects the business world.
 
Here at Ascential, we have a deep knowledge of our customers, their businesses and industries. Our aim is for our products – increasingly offered both face to face and online - to offer content and connections that professionals rely on for growth and value creation.
 
Operating from 14 offices around the world, Ascential serves customers in more than 150 countries, providing local and global knowledge, connections and access.
 
Check out our incredible portfolio:
https://vimeo.com/235733183/8ae34959e6
 
If we inspire you, why not join and inspire us?