Performance Marketing Manager

Brand:
Ascential Group
Job function:
Marketing
Job type:
Perm Full Time
Location:
London, UK
Salary:
Competitive Market Rate Salary
Job ref:
R3453

We're looking for a Performance Marketing Manager to join our team in London. As part of our Marketing function, your key responsibilities will include:

  • Performance Marketing channel planning & optimisation
  • Translating brand plans into successful performance plans
  • Ensuring channel underperformance is mitigated and communicated to stakeholders
  • Ensuring reporting cadence and performance targets are met
  • Managing team resource

 

Key Accountabilities

  • Leading, mentoring and training our Performance Marketing SMEs on delivering the highest possible Return on monetary and operational investment
  • Designing and Implementing Performance planning kick-off sessions with relative internal/external contributors and stakeholders across the business including but not limited to product marketing, content, design, Marketing Automation, data & agencies
  • Working with Data and within Marketing & Automation to ensure channels are aligned to immersive customer experiences
  • Ensuring group commercial marketing performance is on track with any blockers/slippage escalated
  • Resource management across the group of Performance Marketing SMEs, forecasting resource gaps during key trading periods when necessary
  • Forecasting performance in partnership with the data and trading teams 
  • Providing regular periodic status reports tracking campaign/programme initiatives against deadlines
  • Ensuring measurement framework is maintained from a channel perspective adhered to in order to track programme or campaign performance and that regular periodic reporting and dashboards are being shared with the appropriate audience(s) internally and externally
  • Having a detailed optimisation plan that the team and agencies are working to
  • Leading Performance kick off meetings, status meetings, and Work in Progress meetings (Forecast vs. Budget.)
  • Feeding in creative and content needs to internal and external partners
  • Creating QBR frameworks, managing internal and external resource to provide valuable, actionable updates
  • Leading backlog of all data and insight requests relating to Performance Marketing
  • Co-owning Integrated Marketing Performance and Automation plans with the Head of Marketing Automation

 

Your Experience

  • Strong, demonstrable experience in Performance Marketing, ideally having progressed from a specialist performance channel background
  • Familiarity with marketing to the B2B audience, particularly with advertisers, agencies and publishers
  • A data-driven mindset and the ability to partner with cross-functional teams to deliver profitable growth
  • Ideally will have worked in an integrated Marketing Performance and Automation team
  • Excellent Performance knowledge: (SEO, PPC, Programmatic display, Affiliate)
  • CRO experience would be beneficial
  • Google Analytics and Salesforce Marketing Cloud experience would be beneficial
  • Ability to lead multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator, and a desire to improve processes. Able to explain complex Performance elements to various stakeholders and understand projects that have different performance goals and needs
  • Genuinely data driven

 

What We Offer

Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

  • 25 days of holiday per year – with the option to buy or sell between 1-5 days
  • Great learning and development opportunities
  • Pension, Private Medical and Dental Insurance plans
  • Life Assurance; Income Protection and Critical Illness covers
  • Option to opt into the Ascential Shares Scheme
  • Volunteering opportunities
  • Season ticket loans

In addition, we offer flexible benefit packages that include Childcare Vouchers; Cycle to Work; Retail Vouchers; Gourmet Card; Gym Flex; Gadget Insurance, Health Assessments and Will Writing.

We also place great importance on health, lifestyle and well-being consistently, in which you will have the options to fuel up on free fruit, attend yoga sessions, join our running club, or perhaps taking up on a lunchtime massages.

 

About Ascential

Ascential is a specialist, global, information company that helps the world’s most ambitious businesses win in the digital economy.

 

 

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