Proposition Marketing Manager

Ascential Group
Job function:
Job type:
Perm Full Time
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We're looking for a Proposition Marketing Manager, Jumpshot to join our team in London.

In August 2019, Ascential entered into a strategic partnership with Jumpshot. The Jumpshot Proposition Marketing Manager is a newly created role working directly with the newly formed commercial team to drive the sale of Jumpshot products to Ascential customers.

Key Responsibilities

  • Develop value propositions, messaging and GTM strategy to accelerate conversion of c£4m of revenue from Jumpshot product sales.
  • Develop data acquisition, nurturing & targeting strategy, map out Decision Maker and Influencer roles and create personas.
  • Engage with commercial teams to ensure buy in and roll out of propositions.
  • Develop sales enablement strategy and assets.
  • Partner with marketing performance & automation team to develop multi-channel plan, execute plan and test/optimise messaging to improve conversion.
  • Partner with:
    • Jumpshot marketing team to co-ordinate and leverage new product launch and content plans
    • Other brand marketing teams (Edge, Flywheel, WARC, WGSN primarily) to input into campaign planning,  develop all Jumpshot by Ascential asset requirements
  • Manage all aspects of the marketing budget

Your Experience

  • Strong B2B proposition / field marketing experience, ideally within a media data sales business  
  • Ability to develop messaging, and apply to marketing & sales material
  • Experience developing, executing, and measuring lead gen and nurture programs for B2B audience
  • Self-starter who has built programs from the ground up
  • Strong writing and editing skills
  • Detail oriented and deadline-driven
  • Agile, collaborative, positive attitude, and flexible
  • Able to prioritise competing projects

What We Offer

Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

  • 25 days of holiday per year – with the option to buy or sell between 1-5 days
  • Great learning and development opportunities
  • Pension, Private Medical and Dental Insurance plans
  • Life Assurance; Income Protection and Critical Illness covers
  • Option to opt into the Ascential Shares Scheme
  • Volunteering opportunities
  • Season ticket loans

In addition, we offer flexible benefit packages that include Childcare Vouchers; Cycle to Work; Retail Vouchers; Gourmet Card; Gym Flex; Gadget Insurance, Health Assessments and Will Writing.

We also place great importance on health, lifestyle and wellbeing consistently, in which you will have the options to fuel up on free fruit, attend yoga sessions, join our running club, or perhaps taking up on a lunchtime massages.

About Ascential

Ascential is a specialist, global, information company that helps the world’s most ambitious businesses win in the digital economy.

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