Web Analytics Engineer

Brand:
Ascential Group
Job function:
Marketing
Job type:
Perm Full Time
Location:
London, UK
Salary:
Competitive Market Rate Salary
Job ref:
R3465
We're looking for a Web Analytics Engineer to join our team in London. As part of our Marketing function, your key responsibilities will include:
  • Converting digital analytics tracking specifications into implementation plans before implementing these
  • Working within the IT governance framework around documentation and change control
  • Testing and arranging for QA post implementation
  • Integrating tracking data across channels e.g. Web Analytics data, Marketing Automation data, etc.
  • Acting as the Tracking SME on enterprise wide and in-brand programmes and projects
  • Ensuring tracking solutions are implemented to deliver the highest data quality
  • Ensuring data compliance is adhered to
  • Working closely with 3rd party agencies to ensure our tracking governance model is adhered to and that we are accurately collecting the data we need to make investment decisions
  • Developing customer journeys based on quantifiable insight
  • Designing a measurement framework to quantify changes in our CX performance
  • Providing expertise on joined up journey and campaign analytics

 

Key Accountabilities

  • Work closely with the data and insight team to create a shared backlog on all digital measurement initiatives
  • Understand tracking and measurement requirements from business owners, converting these to technical requirements, implementation plans, before implementing the solutions
  • Owning the E2E process from technical requirements through to implementation QA and release
  • Acting as the Product Owner for Digital Analytics implementation, ensuring that this gets prioritised, and rolled out as part of our product and initiative releases
  • Delivering multichannel, cross platform tracking (Marketing Automation and broader channel performance tracking)
  • Supporting with the build of audience segments via GTM/Salesforce
  • Creating API integrations from a dashboarding perspective to support in-brand and centralised dashboards
  • Create a ‘franchise’ framework, that enables the business to go to market quickly (standardised approach to tracking both for existing businesses and new acquisitions.)
  • Automate where possible (data feeds, KPI reports etc.)
  • Providing regular periodic status reports feeding back on Digital Tracking roadmap
  • Designing and implementing processes that harmonise with internal and external partners around the delivery of digital campaigns and enhancements e.g. (specific tracking taxonomies.)
  • Foster a dynamic industrious and delivery culture across the team. Drive celebration of our wins, and lessons to be learned from our losses

 

Your Experience

  • Strong, demonstrable experience in Digital Analytics implementation
  • GA premium implementation is mandatory
  • Experience of working with Salesforce, Datorama, Marketo, Tealium preferred
  • B2B experience, particularly with advertisers, agencies and publishers
  • A data-driven mindset and the ability to strategize with cross-functional teams and execute marketing campaigns
  • Ability to lead multiple projects at the same time in a fast-paced environment

 

What We Offer

Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

  • 25 days of holiday per year – with the option to buy or sell between 1-5 days
  • Great learning and development opportunities
  • Pension, Private Medical and Dental Insurance plans
  • Life Assurance; Income Protection and Critical Illness covers
  • Option to opt into the Ascential Shares Scheme
  • Volunteering opportunities
  • Season ticket loans

In addition, we offer flexible benefit packages that include Childcare Vouchers; Cycle to Work; Retail Vouchers; Gourmet Card; Gym Flex; Gadget Insurance, Health Assessments and Will Writing.

We also place great importance on health, lifestyle and well-being consistently, in which you will have the options to fuel up on free fruit, attend yoga sessions, join our running club, or perhaps taking up on a lunchtime massages.

 

About Ascential

Ascential is a specialist, global, information company that helps the world’s most ambitious businesses win in the digital economy.

 

 

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